Social Media for Intermediate Users (PM only)

Overview

The main focus is on how to use Facebook and Twitter to engage your target audiences, including plenty of Dos and Don’ts. The course offers practical and strategic advice on how to use social media to engage in a two-way conversation. At the same time, it will help you learn how to use social media to benefit your council and enhance its reputation, while understanding the risks associated with engaging with online audiences. The training incorporates both practical and theory-based elements.

Afternoon Content

• Creating great content, showcasing council examples
• Strategy development – what are your goals
• Social media management & evaluation
• Social media policy and legal matters
• Refreshments
• Tips and tricks, third party tools
• Dealing with negative posts and complaints
• Session close

This course will enable you to

By the end of the course, delegates will be able to set up Facebook and Twitter accounts and manage them effectively, creating content and communicating with target audiences in order to achieve desired outcomes.

Who is the Course aimed at

This training is offered as two half day courses on the same day; the morning is an introduction to social media and the afternoon is for those who are regular social media users or have attended the morning session. The course takes into account people’s individual levels of experience. If you wish to attend the whole day then please select the full day listing when booking to receive a discount on the day rate.