Overview
How to influence people’s behaviour using insights from the behavioural sciences.
Changing and shaping people’s behaviour is central to the work of many organisations and businesses. Whether it is getting people to pay their bills on time, improving regulatory compliance, maximising take-up of a service, or increasing the number of customers – they can all be important.
In addition some of the biggest opportunities and challenges facing the private and public sectors can only be achieved by persuading people to change their behaviours, lifestyles and or habits.
Approaches based on behaviour change offer a potentially powerful set of tools and applying the principles can lead to low cost, low pain ways of ‘nudging’ people into new ways of acting, by going with the grain of the way most people think and act.
Many people ask whether the principles used to ‘nudge’ others can be used personally to improve our own behaviour to help us achieve our own goals in life – the answer is: ‘yes they can’. There will be a short section on how this can work.
This training course will outline the background to this fascinating topic; test out in a fun way what motivates delegates behaviour in certain conditions and see how ‘nudgeable’ they are; delegates will be provided with tools and ideas that can be used immediately; there will be opportunities to work on scoping a project; have a go at designing communications based on the principles of behaviour change; and there will be plenty of examples nationally and locally where the concepts have been tried and tested and achieved good results – changing behaviour, improving customer engagement and compliance.
